WearGuard - B-to-B with a Consumer Twist (2007 words)

Lois Boyle, president of catalog consultancy J. Schmid & Associates, says that although WearGuard sells to businesses, "They realize the goal of the buyer is to provide a quality product that's not only durable but comfortable to the end user (typically an employee).

"The buyer's customer is the end user," Boyle continues. "And so the buyer must think like an end user. Thus, a consumer approach should work very well for WearGuard." And apparently, it does.