WearGuard - B-to-B with a Consumer Twist (2007 words)

Catalog layout and product positioning are refreshed annually, with brainstorming playing an important role. Brainstorming, for the most part, is executed internally, but WearGuard also brings in outside consultants to review its catalog-design approach.

"This also has enabled us to look outward and provide fresh thinking in our approach to reaching customers," Hammond notes.