WearGuard - B-to-B with a Consumer Twist (2007 words)

"We don't look to copy what others are doing but to aspire to have some of the same impact and readability as other successful catalogs," says Hammond.

Adds Abrams: "We tweak every season. For instance, often season by season we emphasize different items. We also want to call out our value-oriented pricing. These are human beings making purchasing decisions," she continues, "so we can appeal to their sense of value."