WearGuard - B-to-B with a Consumer Twist (2007 words)

The percentage of WearGuard's Web business still is in the single digits, probably because with the complex ordering process that some larger clients may have to go through, it's easier for them to speak with an account manager via telephone.

Keeping it Fresh

To formulate innovative strategies in a b-to-b environment, WearGuard looks for inspiration from the best in the catalog industry, no matter what the product category.