WearGuard - B-to-B with a Consumer Twist (2007 words)
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The company has grown and changed during the years, but one thing has remained constant: Whether the customer is the procurement manager at a Fortune 500 company or a sole proprietor, WearGuard recognizes the human side of the business relationship. As such, many of the company's creative elements mirror the proven techniques used by consumer catalogers such as Lands' End.
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