WearGuard - B-to-B with a Consumer Twist (2007 words)

Once the layout is approved, the art director orders the photography work. WearGuard hires professional photographers to work with its in-house creative team.

When the photography is completed, layout and copy are refined to ensure proper messaging, and the project is turned over to the production design team. A final layout is produced and routed back to the project team (or internal client, as they call it) for approval. Production designers then generate an electronic file that's sent to the catalog's printer, R.R. Donnelley and Sons.