WearGuard - B-to-B with a Consumer Twist (2007 words)

Here's the right shirt when you get dirty one minute and meet customers the next.

This marketing strategy — humanizing business catalog copy — is something catalog creative guru Herschell Gordon Lewis endorses and embraces.

Abrams says WearGuard makes a point to call out not just the features of the product, but also why it's better than anything else on the market.