The Evolution of the Brick-and-Mortar Shopping Experience

Retailers are scrambling in an attempt to keep up with this constant change. For brick-and-mortar, there are the age-old challenges of long lines, out of stocks and unhelpful employees. Add to that the changes in shopping frequency; gone are the days of weekly shopping trips to stock up with fill-in trips in between. Now we shop in real time, buying only what we need, when we need it. This behavior puts more stress on an already stressed retail store environment. A lot of shoppers and fewer items per shopper lead to higher operational costs.