The Evolution of the Brick-and-Mortar Shopping Experience

New terms such as selfie and showrooming have entered the lexicon as a result of smartphones. And we have entire companies built around the immediacy of mobile connectivity: Uber, Lyft, Airbnb, etc. There's little doubt that the two biggest things to happen since that first iPhone are the expansion of mobile to the point of ubiquity and the Great Recession. Nothing else in recent history has impacted our daily lives as much as these two events.