The Evolution of the Brick-and-Mortar Shopping Experience

It's hard to say what shopping will look like in 10 years, or even 10 months, but it's probably safe to say that we'll still do the majority of it in brick-and-mortar stores. Which stores we choose for that shopping trip will vary by day of week, occasion and myriad other factors. The bottom line is that the utilitarian ideal of the "best for the most" is irrelevant in a world awash in individualism. It's been a wild time since that first iPhone, and there's no sign of stability yet. Product assortment is more important than store size, and someone who can actually help with advice and ideas is better than free shipping.