The Evolution of the Brick-and-Mortar Shopping Experience

Online shopping has become a normal activity, but it's mostly used for replenishment buying in specific categories — e.g., diapers, coffee, printer cartridges. We ought to call it online buying, as we generally know what we want, and we're just filling a hole in the pantry or printer. For true shopping, as in what's for dinner, or I want to try something new, or show me some options, brick-and-mortar stores remain the preferred venue. This is doubly true for fresh consumable products. We still want to pick out our own apples, thank you.