The Evolution of the Brick-and-Mortar Shopping Experience

It matters little what size the store is — it either has the products I want or it doesn't. If not, I'll go somewhere else, and chances are I won't be back. The shopping experience is important as well. While everyone wants a great price, most consumers will pay a little more for a great experience. That means providing shoppers with fast checkouts and knowledgeable employees to go along with having what they want and when they want it.