5 Ways Retailers Can Attract (and Keep) Customers

That's why it's vital for retailers to connect CRM, order management and warehouse data to provide visibility across departments and sales channels. Save the sale and you'll likely save the customer relationship.

5. Customer acquisition: How retailers acquire and engage with new customers says a lot about their long-term retention efforts. While maintaining your existing customer base is important, future success is also dependent upon fostering new customers. Tracking the behavior and purchase patterns of your new and repeat customers can provide valuable insight into how your brand is engaging them.