5 Ways Retailers Can Attract (and Keep) Customers

For example, Hudson's Bay recently came under fire because it canceled several customers’ orders with stacked coupon codes — e.g., a 25 percent off coupon coupled with 20 percent discounts for loyalty customers. As a result, those customers vocally shared their frustration publicly on the retailer's social channels. Due to the apparent data disconnect between marketing and e-commerce, Hudson's Bay not only lost money on the cancelled orders, but could also lose more money on trying to keep those unhappy customers.