5 Ways Retailers Can Attract (and Keep) Customers

4. Order cancellations: One of the worst experiences is finding the exact item you're looking for, purchasing it, and then being informed that the order was canceled because the item was no longer available or perhaps because your credit card was declined. There are a number of retailers who aren't able to keep up with orders and, by default, will just simply cancel a customer's order. This is particularly troubling because once a purchase is made, a cancellation could go unnoticed by the customer, resulting in negative online reviews or losing the customer to a competing retailer.