5 Ways Retailers Can Attract (and Keep) Customers

3. Growing the customer base: To get a better picture of customer shopping patterns, retailers should know the following:

• the frequency at which their customers are (or should be) purchasing;
• if their high-value customers are repurchasing on a regular basis; and
• if they're relying too much upon acquiring new customers for growth.

It's been proven over and over that retaining a customer is less costly than acquiring a new one. The trick is not to overwhelm or annoy your customers to the point that you push them away. There's a science to how often customers should be buying and to understanding the likelihood for when that next purchase should occur. By using an accurate and repeatable customer growth model, retailers should analyze historical purchase patterns to project purchases going forward. For example, a retailer would use their customer growth models to identify customers who may be past their repurchase point and then reach out to those frequent shoppers to re-engage.