5 Ways Retailers Can Attract (and Keep) Customers

2. Delivery on promise: Retailers who don't deliver on the date they committed to a customer can experience a significant wake of negative customer sentiment, killing any chance of customer loyalty and repeat visits. The relationship between repeat purchase and missed shipping promise is often underestimated. Based on a recent survey of 165 retailers, more than 46 percent said they had average or below visibility into their shipping efforts, and more than 57 percent had average to no visibility of their returns. If customers receive incorrect items, partial orders or delayed deliveries, customer satisfaction and engagement is likely to be impacted. Tracing an order from transaction to delivery is crucial to maintaining that customer relationship.