5 Ways Retailers Can Attract (and Keep) Customers

The heartbeat of any retail organization is its customers. One bad experience and a customer may be gone for good. According to a recent survey from Zendesk, 79 percent of high-income households state they would avoid a business longer than two years after a bad experience. For many retail executives, two years can feel like a lifetime of quarterly reporting as well as monthly and daily meetings to discuss where they are against plan. Today's customers expect to be treated in a certain way, no matter where or how they shop. If your approach to customer engagement isn't up to par, they'll take their business elsewhere and your ability to meet plan becomes harder.