Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Here are some other things we could do: To avoid wasted mailings, Cerasale advocates that catalogers remember direct marketing basics such as scrub your customer lists and use more targeted offers. And I agree with his contention that catalogers should encourage recipients to recycle by putting the words “Recycle Me” on, say, back covers — a gentle reminder to the public that discarded catalogs need not be mere landfill.
0 Comments
View Comments
Related Content
Comments