By
Larry West
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To help maximize profitability: You can do so through the use of optimizing prospect circ, and 12-, 24-, and 36-month lifetime value calculations. This includes decisions about sales vs. profit growth and improved “managing” of reported profits.
For company valuation calculations:
1) to tell the “catalog opportunity story” when raising growth financing — whether from a local bank or equity/debt source;
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- Companies:
- West Companies Inc.
Larry West
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