Ways to Use Copy to Build Customer Relationships

* Average order value: How much are customers spending? Is this amount meeting company goals? Can discounts be offered for purchases of more than one of the same product?

* Average number of items purchased: Do customers have a tendency to buy single items, or are they multibuyers? If they're single-item purchasers, can you suggest complementary items to go with that product? Is your copy engaging enough to keep consumers interested in other products sold by the company? Are you promoting the attributes of the company itself by providing testimonials?