Ways to Use Copy to Build Customer Relationships
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2. Gender: Which gender typically purchases most of the product you're selling — male, female or both? Gender affects the tone in your writing. Be sure to appeal to both men and women if purchasing power is shared equally between the genders.
3. Marital status: Single, married, divorced, widowed? Take into consideration the similarities and the very different needs and wants of consumers.
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- Companies:
- McGill Copywriting
- People:
- Denise McGill
Denise Mcgill
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