Ways to Use Copy to Build Customer Relationships

Here are five things you'll find on a typical customer profile:

1. Age group: What age group are you catering to? Typically age is stated like a statistic — 0 to 20, 21 to 35, 36 to 45, 46 to 60-plus. But I prefer to take it a step further (and put a personal touch to numbers):

• children;
• teens;
• young, single adults;
• couples with small children;
• couples with older children;
• empty nesters;
• retirees; and
• a mix of the above.

Each group has its own special dynamics. Couples with small children have different needs and concerns than retirees, who may very well be ready to hit the road in their new RVs after years of dedication to jobs and family.