Ways to Use Copy to Build Customer Relationships

A Little Data Goes a Long Way
Whether you're in-house, off-site or a freelance copywriter, understanding the customer profile of the company you're writing for is crucial. Most companies have this information on hand and are more than happy to share it with you.

Every so often, ask for updates to the profile to see if there are changes or new trends evolving. The more you know about customers, and write to their needs, the more likely your promotion will make it through the door (or inbox) of their homes and businesses. And you start to build that coveted relationship.