Ways to Use Copy to Build Customer Relationships

Does your marketing copy, no matter the channel, talk to or at your targeted customer base? Are you writing blindly to a customer base you know very little about?

Before you begin your next product description, direct mail piece or email promotion, know who you're writing to — and strike up a conversation. Get to know your prospective audience intimately enough to write to its specific desires, concerns, fears and needs. If you don’t take the time to research your audience, you could be left wondering why your promotion fell flat.