Ways to Plant Social Media Seeds

Kapur suggested that you write down the answer as to why people should be a fan or follower of your brand. This way you won't be stumped if someone asks you the question. Take some time and think about why your brand is important.

Social media is "like a cable company," Kapur said. "We have 900 channels, but we only really want six or seven." Find those six or seven channels that your customers are on and provide relevant content across all of them. "Don't put all your eggs in one basket," Kapur cautioned.