Ways to Plant Social Media Seeds

Another way to acquire followers in addition to providing relevant content is by telling them why they should be interested in you. You have to do more than simply asking people to "like" or "follow" you. "Otherwise, you'll be just like Kohl's," said Kapur. "It has millions of Facebook fans, but what's the value in that? It says, 'Be part of us, we are millions strong.' This is less effective than just providing the reasons why people should subscribe to your messages."