Ways to Manage Your In-House Database

5. CAPTURE all list hygiene for address changes and corrections back to your database so you’re always mailing the freshest, most complete address.

6. USE advanced list hygiene services like AEC, AEC II and Cognitive Data’s Intellidress to flag the 15 percent of U.S. households that move every year.

7. SEGMENT your housefile into many small segments. You’ll see segments to suppress and segments to mail more frequently.