Customer Acquisition: Wayfair.com Turns Pinners Into Customers With Pinterest Contest

"We found that using the Pinfluencer platform to run our Thanksgiving Pinterest challenge enabled us to track participation on a much deeper level," said Trisha Mack, head of social media at Wayfair.com, in a press release from Pinfluencer, the company that makes and markets Pinfluencer Promotions. "It's very interesting to see how many people have started the challenge but didn't finish it — something we've never been able to do before. And we were very encouraged by the sign-ups we saw from using Facebook to introduce the contest."