Customer Acquisition: Wayfair.com Turns Pinners Into Customers With Pinterest Contest
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"We found that using the Pinfluencer platform to run our Thanksgiving Pinterest challenge enabled us to track participation on a much deeper level," said Trisha Mack, head of social media at Wayfair.com, in a press release from Pinfluencer, the company that makes and markets Pinfluencer Promotions. "It's very interesting to see how many people have started the challenge but didn't finish it — something we've never been able to do before. And we were very encouraged by the sign-ups we saw from using Facebook to introduce the contest."
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