Customer Acquisition: Wayfair.com Turns Pinners Into Customers With Pinterest Contest

By using the Pinfluencer Promotions platform, Wayfair.com determined that its Pinterest contest was responsible for a 21 percent increase in the amount of pins related to the company over the course of the three-week campaign. Additionally, Wayfair.com saw a 27 percent increase in web referral traffic from Pinterest during the contest period (as compared to the three weeks prior). Overall, Wayfair.com experienced a 255 percent increase in the number of participants in the campaign compared to previous campaigns, which the company had run via its email newsletter.