Customer Acquisition: Wayfair.com Turns Pinners Into Customers With Pinterest Contest

Wayfair.com created the program with the help of Pinfluencer Promotions, a marketing and analytics platform that helps retailers run and track Pinterest promotions. The dashboard lets companies quickly set up promotions, including contests, sweepstakes and scavenger hunts, that they can host either on Facebook or on their websites. Retailers can then track the number of clicks and interact with contest participants.