Wayfair.com Turns Pinners Into Customers With Pinterest Contest

By Melissa Campanelli

Wayfair.com, an online retailer of home furniture and décor, ran a contest on its Pinterest page this past Thanksgiving that proved the image-sharing social site is a force to be reckoned with when it comes to customer acquisition.

The contest, called the Turkey Day Table Challenge, asked participants to create Pinterest boards with do-it-yourself recipes and table ideas using their favorite items from Wayfair.com. The challenge promised a $5 discount to those who entered and rewarded the person with the best ideas $100 to spend on Wayfair.com.

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Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Customer Acquisition: Wayfair.com Turns Pinners Into Customers With Pinterest Contest