Wayfair CEO Reveals His 4 Drivers of Long-Term Retail Success

Wayfair is currently generating content in two ways: one, via in-house editors who develop material for what it calls its Idea Lounge and two, via content from shelter magazine editors. Last September, for example, Wayfair added a section to its website merchandised by the editors of Time Inc.'s Coastal Living magazine. The section includes short articles, recipes and design tips from previous issues. A Coastal Living-written article called "Seaside Holiday," for example, appears alongside products that complement the article's theme. There's also a link to sign up for a subscription to the magazine.