Wayfair CEO Reveals His 4 Drivers of Long-Term Retail Success

4. Spend efficiently and measure everything so you have the means to adapt. “Keep expenses low while driving growth,” Shah said. In addition, “act quickly when change is needed; make sure your ROI justifies every spend; and discover new ways to measure old approaches (e.g., TV advertising).”

Shah also discussed how Wayfair uses content to help shoppers find the perfect product at the right price. “The content on our site offers real-life solutions and practical ideas to consumers, bringing inspiration to life in affordable ways,” Shah said.