Watermark - The Catalogue of the RNLI (841 words)

Strong Brand Identity

"Our limbs were frozen, and we could not have held out much longer. I am sure that if the boat had not come when she did, we must all have died from the cold and starvation." The Rescue Quotes (see top page above), which appear throughout the catalog, remind the consumer of the great service the Institute has provided for generations, and why it needs to continue providing that service.