Watermark - The Catalogue of the RNLI (841 words)

The important introductory spread, pages 2 to 3, combine strong selling, as well as a welcome message from the RNLI to personalize the Institution for the consumer.

The catalogue's order form and ordering information are easy to use. A phone number is included on each spread, along with a phone symbol. A line of copy is included at the bottom of the order form, along with a box in the left hand bottom corner asking for additional contributions (beyond the gift purchases).