Mobile Musings: Watch and Wait or Take Immediate Action?

Mobile Payments
Accepting mobile payments is one trend that retailers should pay close attention to. Starbucks is leading the way in this area with its rewards app. As early as last spring, Starbucks reported that 10 percent of its sales were paid for via mobile device.

Whether or not you develop an app like Starbucks, you should make sure that you explore all the various ways that your customers can pay for their purchases with their smartphone. This ranges from accepting payments on your device to upgrading your point-of-sale system to accept near field payments. You may find that accepting PayPal via mobile device would be helpful to your customers.

Kim Dushinski is the founder of Mobile Marketing Profits and the author of "The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns." Kim can be reached at kim.dushinski@gmail.com.