Mobile Musings: Watch and Wait or Take Immediate Action?

If your website isn't yet mobile responsive, get it that way as soon as you can. As Google says, "making a website that's friendly to smartphone users has now become a critical part of website management." The search engine giant's top recommendation for doing so is using responsive design.

Mobilize Your Email
The second is mobilizing your email. Knowing that 43 percent of consumers check their email most often on a smartphone or tablet is one thing, finding out that 80 percent of them will immediately delete an email that isn't optimized for their mobile device is another. If you're using email in your marketing mix, make sure that every email you send from now on is friendly to mobile readers.