Understanding Postal
Watch Out for This New Rule … It Could Co$t You Big Time
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Who Has to Worry?
As a big catalog customer, I took a walk through a stack of catalogs I received at home. Out of 40 or so catalogs, only seven or eight met the new delivery address placement requirements. Most had their addresses on the bottom of the back cover. If these companies want to continue printing the delivery address on the back cover, they need to move it to the top half.
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Kathy J. Siviter
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