Understanding Postal

Keep in mind that the delivery address need not be horizontal (perpendicular to the bound edge) as many are today. You could use a vertical address orientation, which means the address reads parallel to the bound edge, as some catalogs already do. If you do use this option, the address can cross the halfway point of the catalog as long as it’s placed within one inch of the top edge, an important point for smaller catalogs that would have trouble fitting the address block in the top half.