Understanding Postal

2. If you want your delivery address on the front cover, hold the catalog with the bound edge to the right. This makes it so your front cover is upside down, and the address needs to be placed in the top half. Translating that to how you’d normally look at the front cover, the address has to go in the bottom half of the front cover, but upside down, so when you turn the front cover so the bound edge is on the right, you can read the address. This isn’t an option many catalogers seem to consider because they think it may confuse or irritate customers, who may think the company erred by placing an upside-down address on the bottom of the front cover.