Understanding Postal

The best way to look at these issues is literally to have your own catalogs in front of you so you can see what changes may need to be made.

The New Rule
Place your delivery address on the top half of the catalog. Under this new requirement, the delivery address — recipient’s name, company name, address, city, state, ZIP, etc. — must appear on the top half of the catalog when the bound edge (spine) is to the right. It must be placed at least 1⁄8-inch from any edge of the catalog.