War Stories: Press Checks Across America

And bad color will hurt you with RETURNS. If a customer orders a hat that looks orange in your catalog, but receives a hat that is actually red, that customer will be unhappy, will probably return the product, and will certainly have less confidence in buying from you again in the future.

RING, RING. “We’re ready for you,” said the pressman on the phone. I was being summoned for my next press check. My clock radio said 2:32 a.m. “I’ll be there in 10 minutes,” I replied.