War Stories: Press Checks Across America

And fortunately, sometimes everything goes just right.

Bleary-eyed, I walk press-side to the color viewing booth. In front of me I see four absolutely beautiful press sheets. I compare them with the color proofs—perfect. I get out my loupe, check registration, perfect again. I smile—the lateness, the cold, the darkness all forgotten. The catalog’s products all look great, the client will sell lots and lots of everything, with few returns. “No moves, hand me a pen. These sheets are ready to run.”