War Stories: Press Checks Across America

4. If the page looks pale, weak, or lacks oomph, ask about “adding three color” or “adding four color.” This means adding more ink overall, with or without black.

WHOOOP! WHOOOP! WHOOOP! As soon as the alarm sounded, workers came running from all sides. Untrimmed press sheets were pouring from the folding machine, and the crew was yanking reams of catalogs from the machine on all sides, throwing catalogs blindly behind them onto the floor. Abruptly, the press stopped. Everyone looked disappointed.