War Stories: Press Checks Across America

3. They will run very low ink densities, creating a pale, weak page (this conserves expensive ink).

To counteract these tendencies and get the best possible look for your catalog, you should do the following:

1. Before the press run begins, send a document to the printer that explains what is and is not important on your pages. Explain clearly that you want them to match the color of your PRODUCTS first, and only then to worry secondarily about optimizing your supporting images, screen tint boxes, colored type, etc.