War Stories: Press Checks Across America

“Have you been a pressman long?” I asked.

“About two weeks, why?” replied the pressman.

Many problems you’ll face press-side derive from one basic cause: Most printers produce far more magazines each year than catalogs. Low cost is much more important to most magazines than accurate color, so your press crew’s thoughts will probably be dialed into magazine-world ideas as they begin your catalog job: