War Stories: Press Checks Across America

Nowadays, many catalog printers are running 24 hours a day, seven days a week, so the chance that your first press check will occur at midnight is about as good as the chance it will be at noon.

But if your catalog run is long enough to be profitable, and if you’re mailing more than once with several versions, and if your page count is high enough to be profitable, then you’ll almost certainly be doing three to six press checks, spaced four to eight hours apart, and you’re GUARANTEED to be doing some night driving through unfamiliar territory.