War Stories: Managing a Photo Shoot on Location

1. Transportation to/from the shoot. The photographer and photo assistants will handle their equipment—but the client will usually need help organizing the photo samples. Make sure somebody labels every sample in advance with the product’s name and what shot it appears in. It’s discouraging to stare into the back of a 26-foot truck brimming with closed cardboard boxes, all labeled “samples,” while the photographer is asking, “Where’s the first shot?”