War Stories: Color House Tales

One of the most common excuses is that final files and proofs were delivered late. But I’ve found that this makes little difference. Even if I deliver client materials early, color houses still tend to deliver at the last possible moment. My solution combines fear and lying. I begin by warning my color house at the start of the season that if they don’t deliver on time, I’ll consider that very profoundly when deciding whether to use them the following year. Then, throughout the year I simply lie to them about delivery dates.